This year's IPL will be the most watched: Ness Wadia

 

We're all starved of good quality live sports, says Kings XI Punjab Co-owner

At a time when major sporting events across the world are getting postponed or cancelled amid the raging coronavirus pandemic, the Indian Premier League – the world’s richest cricket league – is set to begin in the UAE on September 19. Apart from the impact of the global economic crisis, the sponsorship sum for the IPL also reduced by nearly half with its erstwhile title sponsor Vivo pulling out due to the India-China geopolitical tensions. This would have a bearing on the franchise teams’ earnings too. BusinessLine spoke to Ness Wadia, co-owner of Kings XI Punjab, one of the eight teams of the Dream11 Indian Premier League 2020, to understand how the team is managing the business aspects. Excerpts:

You have said that this would be the best IPL ever and the most-watched one. What makes you confident, despite the dampened sentiments due to Covid-19?

I think we are all starved of good quality live sports. The IPL is the biggest tournament in the world in terms of cricket. And I have no doubt at all that people are sitting at home, and there’s only a certain amount of news one wants to watch on Covid-19 or the other things that are going on. I think sports is something that brings the family together – a lot of the people who watch the IPL are young kids, middle-aged and elderly. So, it brings everyone together, and in my view, that’s the reason why I think it’s going to be the most watched, apart from the fact that a lot of people are waiting for it, frankly speaking. I mean, (let’s) put it this way, a lot more people are watching even the Caribbean Premier League.

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